NWZ-B152

The NWZ-B152 is a basic entry-level B Series Network Walkman. It focused on compact flash audio with minimal extras. Featuring 2 GB storage for MP3 and WMA playback, it uses an LCD display and lithium-ion battery for 18 hours. Direct USB connection and ZAPPIN handled transfers and previews.

The B152 is a very direct expression of Sony's late budget Walkman thinking. It is built around ease of use above everything else: direct USB transfer, compact size, and minimal friction between loading music and playing it. It is less of a designed object and closer to a straightforward tool, which is exactly what this branch needed to be.