The book is built from full-page advertisements selected across Sony's history, using one primary artifact per year to show how the company presented its products over time.
Sony 80: 1946-2026
A book marking Sony's 80th anniversary.
Inside the book.
This project comes from years of collecting and organizing Sony's printed material, with the goal of turning those artifacts into a readable sequence rather than a scattered archive.
The structure is defined before writing, with advertisements selected and ordered as milestones, and essays written afterward to describe shifts in tone, messaging, and audience.
Each entry centers on a single advertisement, treated as a primary document, with attention to layout, typography, and print characteristics so the material reads as it originally appeared.
Questions?
No. These are independent books, funded through Kickstarter with support from the ObsoleteSony community.
Images are sourced from official Sony promotional materials released throughout the company's history.
Some books return as part of new Kickstarter campaigns, where additional print runs are made available.
The newsletter is the best place for updates on availability, new book projects, and release timing across the ObsoleteSony books line.